Job Description

    • We are seeking an experienced and highly skilled professional to join our team as a Salesforce Pardot Specialist and Salesforce Marketing Cloud Developer. In this role, resources will be responsible for leveraging their expertise in Salesforce Pardot and Marketing Cloud to design, implement, and optimize marketing automation solutions that align with business goals.
    • The ideal candidate will have 3 to 4 years of hands-on experience in Salesforce Pardot and Marketing Cloud development, with a proven track record of successful implementation and integration projects

Roles and Responsibilities


    Marketing Automation Strategy:

    • Collaborate with marketing and sales teams to understand business objectives and design marketing automation strategies that drive lead generation, nurturing, and customer engagement.
    • Develop and execute end-to-end marketing automation campaigns using Salesforce Pardot and Marketing Cloud

    Salesforce Pardot Expertise:

    • Configure and customize Salesforce Pardot to meet business requirements, including the creation of landing pages, forms, email templates, and automation rules.
    • Implement lead scoring models and optimize them based on campaign performance and lead behaviour.

    Salesforce Marketing Cloud Development:

    • Design and build complex journeys and automations within Salesforce Marketing Cloud to support marketing and communication initiatives.
    • Develop AMP script and SQL queries for personalized content and data manipulation within the Marketing Cloud.

    Integration and Data Management:

    • Integrate Salesforce Pardot and Marketing Cloud with other systems, such as Salesforce CRM, to ensure seamless data flow and accurate reporting.
    • Implement data cleansing and segmentation strategies to maintain data quality and enhance targeting capabilities.

    Analytics and Reporting:

    • Create custom reports and dashboards in Salesforce to track and measure the effectiveness of marketing campaigns.
    • Provide insights and recommendations for continuous improvement based on data analysis.

    Collaboration and Training:

    • Collaborate with cross-functional teams to ensure alignment between marketing automation efforts and broader business objectives.
    • Conduct training sessions for end-users to maximize the utilization of Salesforce Pardot and Marketing Cloud functionalities.

Requirements

    Qualifications:

    • Bachelor’s degree in computer science, Information Technology, or a related field (Master’s degree preferred).
    • Excellent communication, interpersonal, and client-facing skills.
    • Results-oriented with a focus on delivering high-quality software solutions.
    • Familiarity with industry standards and compliance requirements.

    Join CoreFlex and contribute to the success of our projects, leveraging your technical expertise and leadership skills to drive excellence in project delivery.

    Apply now and be part of a dynamic team committed to delivering innovative solutions to our clients.

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